We Love Parts is the Group’s specialist parts distribution business and has grown significantly since its launch in 2008. We Love Parts has built an extensive range of partner relationships and a fast growing customer base that includes both ROLF and third party dealers as well as independent service stations and retail and wholesale spare parts shops.

A significant focus in the business has been to be close to the market and the end customer. Investments in a specialist 26 000 square metre purpose-built parts distribution warehouse near Moscow (Tomilino) which became fully operational in 2008 as well as a distribution facility in St. Petersburg were followed in 2010 by the opening of a new regional warehouse in Yekaterinburg reducing delivery times to the Urals by more than half.

Alongside this, We Love Parts has seen significant interest in its new online sales channels.