BlueFish is ROLF`s used-car distribution company. It was launched in June 2007 and was the first branded network of its type in Russia. Developed following extensive customer research, BlueFish offers a unique product and customer experience for those people who want to buy a second-hand car. BlueFish operates in Moscow and St. Petersburg with its business based on ROLF dealerships as well as a stand-alone point of sales in the Moscow suburbs.

The Company`s motto is "Safe, Easy, Fast" and BlueFish was the first company in Russia to offer a warranty for second-hand cars, road assistance services for all clients and a "cash back" programme.

BlueFish’s approach has proven popular with consumers with sales increasing by some 17% during 2010.